Financing: Competitive research project, funded by the National Recovery and Resilience Plan 2021-2026 
Duration: 1.10.2025. – 30.9. 2029.
Project budget: 43.047,73 EUR

Project Objectives:

• C1. Development of a framework for managing student engagement in online learning environments in higher education through the use of social media, artificial intelligence, and digital marketing.
• C2. Development and implementation of an integrated educational system with targeted features for managing student engagement.
• C3. Identification of students at risk of academic failure and formulation of recommendations for early interventions by monitoring key indicators contributing to student engagement and utilizing the features of the framework and system.
• C4. Assessment of the system’s impact on student engagement through analysis of data collected from the system and from students.
• C5. Dissemination of research results through websites, public presentations, and publications in high-quality international scientific journals and relevant international conferences.

The project consists of 5 work packages:

• WP1: Project Management 
• WP2: Development of the Framework for Student Engagement Management 
• WP3: Development of the Integrated Educational System 
• WP4: System and Framework Piloting and Evaluation 
• WP5: Dissemination and Sustainability of Project Results